About

Our journey started with a simple belief: fine jewelry should be accessible to everyone. For over 40 years, Surpick has transformed from a small wholesale manufacturer into a leading online jeweler.

We are passionate about creating high-quality engagement rings and fine jewelry. Our commitment to excellence means that every piece we create is as unique and special as the moments it honors.

Here at Surpick, we believe exceptional diamond jewellery doesn’t need to cost the earth. We pride ourselves on creating quality, ethically made jewellery at a fair price. Meet the team and discover all there is to know about our lab grown diamond jewellery experts.

 Using our knowledge of the jewellery craft, our team of trusted experts aim to provide you with the best advice, giving you an experience that exceeds all expectations. Our workshop can be found onsite at Avanti’s premises, where our in-house gemologist handpicks only the best lab created stones. She is supported by our goldsmiths, led by the master goldsmith, who trains the goldsmith team to take expert care when setting and finishing every piece. Supporting the workshop are our sales team, who each have years of experience in the jewellery profession. Taking a consultative and friendly approach, each sales team member is passionate about helping to guide our customers into the new era of lab grown diamonds.

Buying diamond jewellery should be made simple, which is why all our lab grown diamonds are handpicked by our expert in-house team of specialists. Once you’ve chosen your dream metal colour, stone shape, stone size and finger size, one of our diamond specialists will select our finest diamond to suit your needs. All of our diamonds are colourless, sitting in the colour ranges of D, E and F. We also only pick diamonds with a clarity rating between VVS1 and VS2 which means internal characteristics are difficult to spot even for trained eyes under 10x magnification.

💍𝐂𝐔𝐒𝐓𝐎𝐌𝐈𝐙𝐀𝐓𝐈𝐎𝐍

✨Creating jewelry is our passion — bringing your dream design to life is what we love most.

●Share your inspiration: Send us images or sketches of your ideal piece along with your preferred metal to receive a free quote.

● Preview your design: Once your order is confirmed, we’ll craft detailed 3D images and a try on model for your approval before production.

● Crafting and delivery: Your custom jewelry will be completed within 7 days, and we’ll send you photos of the finished masterpiece before shipping.

Please contact us in following ways:

❤Email Address: contact@mail.surpick.com